Users, buyers, not picking favourites & noodling on North Star Metrics
oneknightinproduct.substack.com
Users, buyers, and not picking favourites In B2B product management, the topic of users vs buyers often comes up. Who do you do discovery with? Who do you have to keep happy? Who do you optimise for? The answer is, of course, both. You need to keep buyers onside otherwise you won't make any new sales. But you need to keep the users onside otherwise you may not get that year 2 renewal.
Users, buyers, not picking favourites & noodling on North Star Metrics
Users, buyers, not picking favourites …
Users, buyers, not picking favourites & noodling on North Star Metrics
Users, buyers, and not picking favourites In B2B product management, the topic of users vs buyers often comes up. Who do you do discovery with? Who do you have to keep happy? Who do you optimise for? The answer is, of course, both. You need to keep buyers onside otherwise you won't make any new sales. But you need to keep the users onside otherwise you may not get that year 2 renewal.