From time to time, product managers are going to find themselves dragged into areas they don’t want to be in. I’ll talk about that on a broader level later on in this issue, but what is a product manager to do, tactically speaking? As an expert in your product, you may be asked to get involved in what are basically professional service engagements to help customers out. Saying “no” and hiding behind your favourite product management book will be met with a stony stare, so what to do? Consider the HWIP questions (yes, HWIP, like Cool-Hwip).
Thank you for the good suggestions about product manager decisions on-the-job and in your product career!