I'd say that at least being aware of behavioural science and human biases increase the odds of PMs being aware of their own biases when it comes to making product decisions, so definitely behavioural science makes a huge impact, and not only when directing it to customers but also for self awareness
I'd say that at least being aware of behavioural science and human biases increase the odds of PMs being aware of their own biases when it comes to making product decisions, so definitely behavioural science makes a huge impact, and not only when directing it to customers but also for self awareness
Sure, we need to understand what drives our (and our customers') decision-making processes if we want to make the best decisions!