A few weeks ago, I got this cold outreach that claimed that I needed help from Some Guy™️ because my newsletter is “kinda weak”. I flipped the guy off with a “Let me know if you want me to introduce you to any cold outreach coaches” message and got on with my life, or so I thought. A few weeks later, I realised that I hadn’t actually written a newsletter since receiving this thoroughly excoriating criticism. And then I started thinking about what this newsletter is for.
The sweet spot for me now (and many times in the past) is wedged in between sales and engineering. I've love to see you cover experiences on transitioning orgs from being sales led to product led if you have any.
I worked with a couple of good salespeople who understood Product (and I'd hire them as PMs in a minute!). It's amazing what you can achieve when everyone's pulling together to solve a customer problem - which for me is the very definition of product-led.