This topic is very timely in my world. Great post, Jason.
One of the ways our product leadership team has tried to get the org bought in, oddly enough, was to give them the homework assignment of reading "Transformed."
The struggle is that SO many of the senior leaders within the org have worked there for 20+ years doing things a certain way. So close to retirement, it's really been a struggle to get them to let it happen. They just don't want to rock the boat at this point.
100% - it's really hard to tell someone who's used to working one way that they have to work a completely different way. If they're unconvinced but open then they can potentially be persuaded with evidence and small wins, but if stability is literally their one thing they care about then it's hard to make the case.
This topic is very timely in my world. Great post, Jason.
One of the ways our product leadership team has tried to get the org bought in, oddly enough, was to give them the homework assignment of reading "Transformed."
The struggle is that SO many of the senior leaders within the org have worked there for 20+ years doing things a certain way. So close to retirement, it's really been a struggle to get them to let it happen. They just don't want to rock the boat at this point.
100% - it's really hard to tell someone who's used to working one way that they have to work a completely different way. If they're unconvinced but open then they can potentially be persuaded with evidence and small wins, but if stability is literally their one thing they care about then it's hard to make the case.
Just a few days Kater I toon a Shot in a very similat topic 👍
Thanks a lot for your Insights!
https://open.substack.com/pub/productpreacher/p/the-different-approaches-for-product?r=1zyoq5&utm_campaign=post&utm_medium=web
Loved the conclusion of the this good article.
Accept the the most appropriate GTM motion (P or S) and collaborate. Forget about who is leading what.
I was also looking for this point somewhere that some companies or rather classes of software have to be sales driven and cannot be PLG.
e.g. complex ERP or CRM or manufacturing systems.
I laid my argument in a related post.
https://www.linkedin.com/posts/deepakdeolalikar_the-case-for-contact-us-for-pricing-there-activity-7208515156660678663-eaNV?utm_source=share&utm_medium=member_desktop